Most likely you’re only one or two steps away from making 20% attributed revenue from your email marketing.
One or two easy steps that are keeping you from unlocking stability in your monthly income and growth in your business.
After working with several authors and helping them set up and/or optimize their Klaviyo accounts, there is one flow that has the best chances of getting you over the hump.
That’s assuming you already have your core flows (welcome, cart and browse abandonment, and post-purchase) in place.
What is the one flow?
It’s the “next in series” up-sell or cross-sell flow.
This is usually the 1 flow that gets authors past the break-even mark and shoots their attributed revenue up to 20%+.
Take this, for example:
Recently, an author came to me asking for help.
They had their core flows in place and were generating on average 16% attributed revenue, but wanted to get more out of their list.
After a quick look at the account, I noticed they didn’t have any upsell flows.
^^ This is the mistake most author makes ^^
They don’t follow up with their readers after they make a sale.
Readers get the books they purchased and then…never hear from the author again.
To the untrained eye, these gaps in your Klaviyo account are easy to miss.
However, knowing that this author was selling only a fraction of their series to get people onto their list, I knew we’d found a golden opportunity.
Together, we came up with a strategy, discussed how long it would take the average reader to read the bundle they bought, built out the upsell flow accordingly, and crafted our messaging around only selling the “next in series” bundle set we wanted their newly gained readers to read.
The result:
An 13% boost in attributed revenue.
From one flow!
Not too shabby.
And the best part about this…
Once you have your flows set up, they require very little work to maintain.
If you’d like me to help you build out your flows or manage your list, apply to work with me.
