There is a Thai restaurant in town that has become my family’s favorite.
Which was surprising to me and my wife because, like most young children, my kids are picky eaters.
Burger joints? Forget about it!
Pizza? Yuck!
Thai? Yah! Yah! Yah!
It’s the one restaurant we can all agree on. I love it because it serves the most authentic Thai I’ve had outside of Thailand. The food is consistently delicious; the staff are friendly and accommodating, and I always, always, always leave wanting more.
The restaurant business is tough. And many of them don’t survive. But I imagine it gets easier when you build up a clientele of consistent customers, like my family, who keep coming back for more.
A chef friend once told me to find the best restaurants you have to leave the tourist destinations, because when serving tourists, chefs and staff know that they don’t have to rely on repeat customers to survive. Meaning…they can get away with serving lower quality food and not have to worry about over delivering on the dining experience because if some poor schmuck doesn’t like what they have, who cares, they’ll be gone tomorrow.
Sadly, many ecommerce businesses treat their customers the same.
They go for that one-time sale and then after the transaction, they’ll go hunt for their next customer, forgetting about the person who just bought their product, repeating this cycle over and over again not realizing the gold mine they’re sitting on.
Recently, an author came to me asking for help.
Their Meta ads were on fire and they were scaling quickly.
Even better, they knew they were sitting on a bunch of untapped cash.
They just didn’t know how exactly to extract those riches hiding out in their email list because their OLD way of emailing to retail buyers wasn’t working on their NEW list of readers who bought directly from their store.
So, we put together a plan, segmented their list, built out more than a few flows, and started sending targeted campaigns to put more people into their flows, while also scooping up more sales along the way.
^^ This is what rapid growth looks like ^^
Many authors believe that because a book and/or series isn’t selling is because people aren’t interested.
This couldn’t be further from the truth.
Most likely it’s just because people didn’t know the book existed.
What’s great about being an author is that the nature of our business has built in lifetime value…
…meaning our readers are worth so much more than that first transaction…
And as long as we know how to move readers past that first purchase, we can keep them coming back for more…just like the Thai restaurant me and my family love.
If you’d like me to help you build out your flows, write your emails, or manage your list…tap here and let me know how I can help.
